When you start something from scratch—a club, a team, a company—you get to decide what counts as “normal.” The habits you bake in on day one turn into “the way we do things around here.” This chapter is about making sure those habits are honest, fair, and sturdy enough to hold your venture together when the pressure hits. We’ll look at how a clear code of conduct, your own daily behavior, and a system of policies and rewards can turn integrity (consistently doing the right thing) from a nice idea into the backbone of your organization.