You have a great product, a loyal brand, and a growing crowd of customers at home. Then you wonder, “Could I sell this in Japan, Brazil, or Germany too?” That single question opens up a world of choices—each one with its own risks, rewards, and timing of money. This chapter walks you through the main ways a company can grow beyond its own borders, from a simple export sale all the way to building a factory in another country. By the end, you will see that how you enter a new market shapes not just how much money you might make, but also when you spend it and when you get it back.