Suppose your company is launching a new product, and the VP of Sales asks you: “How many salespeople do we really need, and what should each of them aim for next quarter?” There is no one-size-fits-all answer, but there are clear, logical ways to think it through. In this chapter, we will learn how to decide how many salespeople you need and how to build targets that make sense—for revenue, activity, profit, and even customer happiness.