课程·MKTG3010
奢侈品、时尚与生活方式营销
Marketing
9 章节
章节
第 1 章免费
Historical Foundations of Luxury
17 分钟
第 2 章免费
The Nature of Luxury Goods Scarcity, Quality, and Desire
15 分钟
第 3 章已锁定
Luxury Brand Identity Heritage, Symbols, and Meaning
14 分钟
解锁所有章节 — 套餐低至 $8/月
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Strategic Brand Management in the Luxury Sector
19 分钟
第 5 章已锁定
Understanding Luxury Consumers Behaviour and Market Segmentation
16 分钟
第 6 章已锁定
Luxury Distribution Channels and Maintaining Exclusivity
13 分钟
第 7 章已锁定
Designing the Luxury Retail Experience
14 分钟
第 8 章已锁定
Digital Transformation and Omnichannel Integration in Luxury
14 分钟
第 9 章已锁定
Ethics, Sustainability, and Social Responsibility in Luxury
12 分钟
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- MarketingMKTG3010选修Brand Management & Communications