課程·MKTG3006
顧客關係管理與分析
Marketing
20 章節
章節
第 1 章免費
Foundations of Customer Relationship Management
17 分鐘
第 2 章免費
Theoretical Schools of Relationship Management
11 分鐘
第 3 章未解鎖
The Nature and Dynamics of Customer Relationships
16 分鐘
解鎖全部章節 — 方案 $8/月起
查看方案第 4 章未解鎖
Customer Loyalty and Value Metrics
14 分鐘
第 5 章未解鎖
Customer Lifecycle and Journey Mapping
13 分鐘
第 6 章未解鎖
Customer Acquisition Strategies
15 分鐘
第 7 章未解鎖
Customer Retention and Development
14 分鐘
第 8 章未解鎖
Customer Perceived Value and Value Propositions
16 分鐘
第 9 章未解鎖
Delivering Customer Value through Product and Service Excellence
14 分鐘
第 10 章未解鎖
Customer Portfolio Management
16 分鐘
第 11 章未解鎖
Marketing Automation and Campaign Management
10 分鐘
第 12 章未解鎖
Sales Force Automation
16 分鐘
第 13 章未解鎖
Service Automation and Customer Support Systems
14 分鐘
第 14 章未解鎖
Service Automation Technologies and Self-Service Channels
16 分鐘
第 15 章未解鎖
Customer Data Management Building and Maintaining Quality Databases
14 分鐘
第 16 章未解鎖
CRM Analytics and Business Intelligence
18 分鐘
第 17 章未解鎖
Artificial Intelligence in CRM
14 分鐘
第 18 章未解鎖
CRM Planning and Organizational Implementation
16 分鐘
第 19 章未解鎖
Ethical, Legal, and Regulatory Issues in CRM
11 分鐘
第 20 章未解鎖
Emerging Trends and the Future of CRM
15 分鐘
開設於
- MarketingMKTG3006必修Digital MarketingMarketing Analytics