課程·MKTG3010
精品、時尚與生活風格行銷
Marketing
9 章節
章節
第 1 章免費
Historical Foundations of Luxury
17 分鐘
第 2 章免費
The Nature of Luxury Goods Scarcity, Quality, and Desire
15 分鐘
第 3 章未解鎖
Luxury Brand Identity Heritage, Symbols, and Meaning
14 分鐘
解鎖全部章節 — 方案 $8/月起
查看方案第 4 章未解鎖
Strategic Brand Management in the Luxury Sector
19 分鐘
第 5 章未解鎖
Understanding Luxury Consumers Behaviour and Market Segmentation
16 分鐘
第 6 章未解鎖
Luxury Distribution Channels and Maintaining Exclusivity
13 分鐘
第 7 章未解鎖
Designing the Luxury Retail Experience
14 分鐘
第 8 章未解鎖
Digital Transformation and Omnichannel Integration in Luxury
14 分鐘
第 9 章未解鎖
Ethics, Sustainability, and Social Responsibility in Luxury
12 分鐘
開設於
- MarketingMKTG3010選修Brand Management & Communications