Why would two equally qualified people, sitting down to negotiate the same deal, walk away with completely different results—simply because one is a man and the other a woman? This chapter looks at the hidden forces that connect gender and negotiation, not because men and women are wired differently, but because society often trains us to behave differently. We’ll explore what the research really shows, where those patterns come from, and, most importantly, how anyone can handle them to negotiate more effectively.