Imagine you are walking into a business meeting in Milan, then one in Stockholm, then one in Houston. The handshakes feel different. The pace of conversation, who speaks first, how decisions are made — all of it shifts. These are not random personal styles. They are expressions of deep cultural patterns that have grown over centuries. This chapter explores those patterns across the Western world, giving you a practical map for navigating business from the Mediterranean to the Arctic, and from the Atlantic coast to the steppes of Russia.