Picture a rose, just picked on a Kenyan farm, still damp with morning dew. In a day or two it will be on a Dutch auction floor, and by the weekend it might sit on a dining table in London. That single flower carries a hidden story of water, carbon, and soil — a story that reveals the tightrope every global business walks between growth and the planet’s limits. This chapter is about reading that story and learning how to write a better one.