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Kynotic Academy

Smarter Learning. Distilled Chapters.

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Browse Faculties
Business, Economics & Management
Marketing
Advanced Marketing Analytics & Machine Learning

COURSE·MKTG4003

Advanced Marketing Analytics & Machine Learning

Marketing

9 Chapters

Offered in

MarketingMKTG4003electiveDigital Marketing, Marketing Analytics

Chapters

Core Concepts of Predictive Modeling

Linear Models for Regression and Classification

Ch 3

Evaluation Metrics for Supervised Models

13 min

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Ch 4

Neural Network Architectures

13 min

Ch 5

Training and Interpreting Neural Networks

14 min

Ch 6

Overfitting, Bias–Variance, and Regularization

14 min

Ch 7

Support Vector Machines and Kernel Methods

15 min

Ch 8

Tree-Based Models and Ensemble Learning

14 min

Ch 9

Supervised Learning in Business and Marketing

17 min