MAJOR·Business, Economics & Management

Marketing Courses

Showing 27 courses

Year 1

MKTG1001

Year 2

MKTG2001

Managerial Economics & Business Strategy

coreAll streams

MKTG2002

Consumer Behavior

coreAll streams

MKTG2003

Marketing Research Methods

coreMarketing Analytics

MKTG2004

Marketing Metrics

coreMarketing Analytics

MKTG2005

Brand Management

coreBrand Management & Communications

MKTG2006

Integrated Marketing Communications

coreBrand Management & Communications

MKTG2007

Sales Management

electiveAll streams

Year 3

MKTG3001

Marketing Strategy

coreAll streams

MKTG3002

Digital Marketing

coreDigital Marketing

MKTG3003

Marketing Channels

coreAll streams

MKTG3004

Services Marketing

coreAll streams

MKTG3005

Design Thinking: New Product Development

coreAll streams

MKTG3006

Customer Relationship Management & Analytics

coreDigital MarketingMarketing Analytics

MKTG3007

Retail Management

electiveAll streams

MKTG3008

Public Relations and Corporate Communications

electiveBrand Management & Communications

MKTG3009

Sports Marketing

electiveBrand Management & Communications

MKTG3010

Luxury, Fashion and Lifestyle Marketing

electiveBrand Management & Communications

MKTG3011

Nonprofit Organization Marketing

electiveBrand Management & Communications

Year 4

MKTG4001

Global & International Marketing / International Business

coreAll streams

MKTG4002

Marketing Ethics and Sustainability

coreAll streams

MKTG4003

Advanced Marketing Analytics & Machine Learning

electiveDigital MarketingMarketing Analytics

MKTG4004

Marketing and Artificial Intelligence

electiveDigital Marketing

Marketing Courses

Year 1

Principles of Microeconomics

Financial Accounting

Business Statistics

Principles of Marketing

Organizational Behavior

Year 2

Managerial Economics & Business Strategy

Consumer Behavior

Marketing Research Methods

Marketing Metrics

Brand Management

Integrated Marketing Communications

Sales Management

Year 3

Marketing Strategy

Digital Marketing

Marketing Channels

Services Marketing

Design Thinking: New Product Development

Customer Relationship Management & Analytics

Retail Management

Public Relations and Corporate Communications

Sports Marketing

Luxury, Fashion and Lifestyle Marketing

Nonprofit Organization Marketing

Year 4

Global & International Marketing / International Business

Marketing Ethics and Sustainability

Advanced Marketing Analytics & Machine Learning

Marketing and Artificial Intelligence

Marketing Courses

Year 1

Principles of Microeconomics

Financial Accounting

Business Statistics

Principles of Marketing

Organizational Behavior

Year 2

Managerial Economics & Business Strategy

Consumer Behavior

Marketing Research Methods

Marketing Metrics

Brand Management

Integrated Marketing Communications

Sales Management

Year 3

Marketing Strategy

Digital Marketing

Marketing Channels

Services Marketing

Design Thinking: New Product Development

Customer Relationship Management & Analytics

Retail Management

Public Relations and Corporate Communications

Sports Marketing

Luxury, Fashion and Lifestyle Marketing

Nonprofit Organization Marketing

Year 4

Global & International Marketing / International Business

Marketing Ethics and Sustainability

Advanced Marketing Analytics & Machine Learning

Marketing and Artificial Intelligence