COURSE·MKTG2005

Brand Management

Marketing

24 Chapters

Offered in

MarketingMKTG2005coreBrand Management & Communications

Chapters

Ch 1FREE

Foundations of Branding

13 min

Ch 2FREE

Customer-Based Brand Equity

13 min

Ch 3

Brand Positioning and Competitive Strategy

16 min

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Ch 4

Building Brand Resonance and Loyalty

16 min

Ch 5

The Brand Value Chain

15 min

Ch 6

Brand Identity Elements and Design

15 min

Ch 7

Product and Pricing Strategies for Brand Equity

12 min

Ch 8

Distribution Channels and Brand Experience

13 min

Ch 9

Integrated Marketing Communications

12 min

Ch 10

Digital Branding and Social Media

15 min

Ch 11

Leveraging Secondary Brand Associations

17 min

Ch 12

Brand Architecture and Portfolio Strategy

15 min

Ch 13

Brand Extensions Growth and Risk

16 min

Ch 14

Brand Measurement and Audits

16 min

Ch 15

Brand Valuation and Financial Metrics

14 min

Ch 16

Brand Reinforcement and Revitalization

14 min

Ch 17

Brand Crisis Management

14 min

Ch 18

Corporate Branding and Social Responsibility

11 min

Ch 19

Consumer-Centric Innovation and Co-Creation

17 min

Ch 20

Branding in Business-to-Business and Service Contexts

13 min

Ch 21

Global and Multicultural Branding

14 min

Ch 22

Digital Transformation and Future Trends

14 min

Ch 23

Integrating Brand Strategy and Execution

15 min

Ch 24

Sustaining Brand Equity in a Dynamic Environment

15 min