COURSE·MKTG3006

Customer Relationship Management & Analytics

Marketing

20 Chapters

Offered in

MarketingMKTG3006coreDigital Marketing, Marketing Analytics

Chapters

Ch 1FREE

Foundations of Customer Relationship Management

17 min

Ch 2FREE

Theoretical Schools of Relationship Management

11 min

Ch 3

The Nature and Dynamics of Customer Relationships

16 min

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Ch 4

Customer Loyalty and Value Metrics

14 min

Ch 5

Customer Lifecycle and Journey Mapping

13 min

Ch 6

Customer Acquisition Strategies

15 min

Ch 7

Customer Retention and Development

14 min

Ch 8

Customer Perceived Value and Value Propositions

16 min

Ch 9

Delivering Customer Value through Product and Service Excellence

14 min

Ch 10

Customer Portfolio Management

16 min

Ch 11

Marketing Automation and Campaign Management

10 min

Ch 12

Sales Force Automation

16 min

Ch 13

Service Automation and Customer Support Systems

14 min

Ch 14

Service Automation Technologies and Self-Service Channels

16 min

Ch 15

Customer Data Management Building and Maintaining Quality Databases

14 min

Ch 16

CRM Analytics and Business Intelligence

18 min

Ch 17

Artificial Intelligence in CRM

14 min

Ch 18

CRM Planning and Organizational Implementation

16 min

Ch 19

Ethical, Legal, and Regulatory Issues in CRM

11 min

Ch 20

Emerging Trends and the Future of CRM

15 min