COURSE·MKTG3005

Design Thinking: New Product Development

Marketing

20 Chapters

Offered in

MarketingMKTG3005coreAll streams
Business Administration & ManagementBAM4003coreEntrepreneurship & Innovation

Chapters

Ch 1FREE

Foundations of Human-Centered Design

14 min

Ch 2FREE

Empathy and User Research Methods

14 min

Ch 3

Synthesizing Insights From Data to Personas

14 min

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Ch 4

Customer Journey Mapping and Experience Visualization

20 min

Ch 5

Problem Framing and the Design Brief

14 min

Ch 6

Ideation and Divergent Thinking

14 min

Ch 7

Design Heuristics for Concept Generation

12 min

Ch 8

Prototyping Techniques and Mindsets

14 min

Ch 9

User Testing and Iterative Feedback

13 min

Ch 10

Storytelling and Narrative in Design

16 min

Ch 11

The Fuzzy Front End of Innovation

13 min

Ch 12

Organizational Integration of Design Thinking

13 min

Ch 13

Business Model Design and Lean Innovation

18 min

Ch 14

Radical Innovation and Knowledge Management

12 min

Ch 15

Service Design and Experience Orchestration

19 min

Ch 16

Integrating Hardware and Software Interfaces

17 min

Ch 17

The Psychology of Product Aesthetics

14 min

Ch 18

Consumer Values and Sociocultural Dynamics

15 min

Ch 19

Sustainability-Centered Design

15 min

Ch 20

Intellectual Property and Design Protection

16 min