COURSE·MKTG3002

Digital Marketing

Marketing

18 Chapters

Offered in

MarketingMKTG3002coreDigital Marketing
Information SystemsIS3002coreAll streams
Business Administration & ManagementBAM3010electiveAll streams

Chapters

Ch 1FREE

Foundations of Digital Marketing

12 min

Ch 2FREE

The Digital Economy and Technology Landscape

16 min

Ch 3

Understanding the Digital Consumer

11 min

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Ch 4

Digital Business Models and Value Creation

15 min

Ch 5

Digital Marketing Strategy and Planning

15 min

Ch 6

Data, Analytics, and Performance Measurement

19 min

Ch 7

Website and Mobile Experience Design

17 min

Ch 8

Search Engine Marketing

18 min

Ch 9

Social Media Marketing

17 min

Ch 10

Digital Advertising and Programmatic Buying

17 min

Ch 11

Email Marketing and Marketing Automation

16 min

Ch 12

Content Marketing and Storytelling

16 min

Ch 13

Lead Generation and Conversion Optimization

14 min

Ch 14

Customer Journey and Experience Management

14 min

Ch 15

Customer Relationship Management and Loyalty

15 min

Ch 16

Emerging Technologies and Future Trends

13 min

Ch 17

Privacy, Ethics, and Legal Compliance

17 min

Ch 18

Business-to-Business Digital Marketing

15 min