COURSE·BAM3004

Global & International Marketing / International Business

Marketing

25 Chapters

Offered in

Business Administration & ManagementBAM3004coreStrategy & Leadership
MarketingMKTG4001coreAll streams

Chapters

Ch 1FREE

The Scope and Nature of International Marketing

11 min

Ch 2FREE

Global Market Drivers and Environmental Forces

13 min

Ch 3

Cultural Foundations of Global Markets

13 min

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Ch 4

Economic Environment and Development

14 min

Ch 5

Political and Legal Systems in International Business

13 min

Ch 6

Multilateral Trade Frameworks and Policy

16 min

Ch 7

Export Controls, Import Policies, and Trade Barriers

14 min

Ch 8

Ethics, Bribery, and Corporate Accountability

12 min

Ch 9

Corporate Social Responsibility and Sustainability

14 min

Ch 10

International Market Entry and Expansion Strategies

17 min

Ch 11

Designing Global Organizational Structures

18 min

Ch 12

Global Product and Brand Management

14 min

Ch 13

Global Services Marketing

14 min

Ch 14

International Marketing Research and Consumer Insights

12 min

Ch 15

Global Pricing and Financial Management

19 min

Ch 16

Global Distribution and Channel Management

13 min

Ch 17

Global Logistics and Supply Chain Management

17 min

Ch 18

Global Marketing Communications

20 min

Ch 19

Digital and Social Media Marketing in a Global Context

16 min

Ch 20

Innovation and Collaborative Partnerships

15 min

Ch 21

Sustainability and Environmental Management in Global Operations

16 min

Ch 22

Talent Management and Global Career Development

11 min

Ch 23

Corporate Governance and Stakeholder Trust

14 min

Ch 24

Legal Compliance and Intellectual Property Protection

17 min

Ch 25

Strategic Leadership and Future Directions in Global Marketing

11 min