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Smarter Learning. Distilled Chapters.

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Browse Faculties
Business, Economics & Management
Marketing
Luxury, Fashion and Lifestyle Marketing

COURSE·MKTG3010

Luxury, Fashion and Lifestyle Marketing

Marketing

9 Chapters

Offered in

MarketingMKTG3010electiveBrand Management & Communications

Chapters

Historical Foundations of Luxury

The Nature of Luxury Goods Scarcity, Quality, and Desire

Ch 3

Luxury Brand Identity Heritage, Symbols, and Meaning

14 min

Unlock all chapters — plans from $8/mo

Ch 4

Strategic Brand Management in the Luxury Sector

19 min

Ch 5

Understanding Luxury Consumers Behaviour and Market Segmentation

16 min

Ch 6

Luxury Distribution Channels and Maintaining Exclusivity

13 min

Ch 7

Designing the Luxury Retail Experience

14 min

Ch 8

Digital Transformation and Omnichannel Integration in Luxury

14 min

Ch 9

Ethics, Sustainability, and Social Responsibility in Luxury

12 min