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Smarter Learning. Distilled Chapters.

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Marketing
Marketing and Artificial Intelligence

COURSE·MKTG4004

Marketing and Artificial Intelligence

Marketing

11 Chapters

Offered in

MarketingMKTG4004electiveDigital Marketing
Information SystemsIS4001coreAll streams

Chapters

Introduction to AI and Marketing Analytics

Consumer Behavior and Journey Mapping with AI

Ch 3

Predictive Analytics and Machine Learning for Marketing

16 min

Unlock all chapters — plans from $8/mo

Ch 4

Personalization and Customer Experience Optimization

17 min

Ch 5

AI in Advertising and Media Buying

14 min

Ch 6

Conversational AI and Chatbot Marketing

12 min

Ch 7

Technology Acceptance, Trust, and Ethical AI Marketing

14 min

Ch 8

Social and Psychological Influences on AI-Mediated Behavior

11 min

Ch 9

Natural Language Processing for User-Generated Content Insights

13 min

Ch 10

Blockchain Applications in Marketing

13 min

Ch 11

AI in Specialized Domains Higher Education and Sports Analytics

14 min