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Smarter Learning. Distilled Chapters.

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Business, Economics & Management
Marketing
Marketing Ethics and Sustainability

COURSE·MKTG4002

Marketing Ethics and Sustainability

Marketing

10 Chapters

Offered in

MarketingMKTG4002coreAll streams

Chapters

Foundations of Corporate Social Responsibility and Sustainability

Ethical Consumerism and the Politics of Consumption

Ch 3

Profiling and Measuring the Green Consumer

18 min

Unlock all chapters — plans from $8/mo

Ch 4

Psychological Barriers to Environmentally Responsible Behavior

14 min

Ch 5

The Attitude-Behavior Gap and Practical Obstacles to Green Consumption

11 min

Ch 6

How Companies Talk About CSR and Sustainability

12 min

Ch 7

Regulatory Frameworks and Industry-Specific CSR

14 min

Ch 8

Sustainable Entrepreneurship and Innovative Business Models

12 min

Ch 9

Organizational Dynamics of CSR and Employee Engagement

13 min

Ch 10

Institutionalizing Sustainability in Higher Education

17 min