COURSE·MKTG2003

Marketing Research Methods

Marketing

25 Chapters

Offered in

MarketingMKTG2003coreMarketing Analytics

Chapters

Ch 1FREE

Introduction to Marketing Research

16 min

Ch 2FREE

Defining the Research Problem

13 min

Ch 3

Research Design Foundations

12 min

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Ch 4

Exploratory and Conclusive Research Designs

14 min

Ch 5

Sources of Error in Research

18 min

Ch 6

Secondary Data External and Internal Sources

16 min

Ch 7

Qualitative Research Paradigms and Approaches

19 min

Ch 8

Focus Group Discussions

16 min

Ch 9

In-Depth Interviews and Projective Techniques

16 min

Ch 10

Qualitative Data Analysis

15 min

Ch 11

Survey and Observation Methods

15 min

Ch 12

Causal Research and Experimentation

18 min

Ch 13

Measurement and Scaling Fundamentals

16 min

Ch 14

Scale Development and Evaluation

16 min

Ch 15

Questionnaire Design

18 min

Ch 16

Sampling Design and Procedures

21 min

Ch 17

Sample Size Determination

15 min

Ch 18

Non-Response and Fieldwork Management

18 min

Ch 19

Digital and Mobile Research

16 min

Ch 20

Data Preparation and Integrity

17 min

Ch 21

Descriptive Statistics and Hypothesis Testing

17 min

Ch 22

Analysis of Variance and Covariance

17 min

Ch 23

Correlation and Regression

15 min

Ch 24

Multivariate Analysis Techniques

21 min

Ch 25

Ethics, Privacy, and Communicating Research

13 min