COURSE·MKTG3001

Marketing Strategy

Marketing

20 Chapters

Offered in

MarketingMKTG3001coreAll streams

Chapters

Ch 1FREE

The Digital Marketing Environment

14 min

Ch 2FREE

Digital Consumer Behavior

14 min

Ch 3

The Consumer Decision Journey in Digital Context

18 min

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Ch 4

Data-Driven Marketing Research

16 min

Ch 5

Big Data Analytics and Platforms

14 min

Ch 6

Market Segmentation in the Digital Age

13 min

Ch 7

Targeting and Positioning Strategies

16 min

Ch 8

Digital Product Strategy and Innovation

14 min

Ch 9

Pricing Strategies for Digital Markets

13 min

Ch 10

Digital Distribution and Omni-Channel Management

17 min

Ch 11

Digital Branding and Brand Equity

10 min

Ch 12

Digital Advertising and Programmatic Buying

13 min

Ch 13

Content Marketing and Owned Media

16 min

Ch 14

Social Media Marketing

15 min

Ch 15

Mobile and Location-Based Marketing

16 min

Ch 16

Customer Relationship Management and Engagement

15 min

Ch 17

Social CRM and Brand Communities

16 min

Ch 18

Organizing for Digital Marketing

16 min

Ch 19

Digital Marketing Metrics and ROI

15 min

Ch 20

Implementing Digital Transformation

16 min