COURSE·MKTG1004

Principles of Marketing

Marketing

25 Chapters

Offered in

MarketingMKTG1004coreAll streams
Business Administration & ManagementBAM2003coreAll streams

Chapters

Ch 1FREE

Marketing Fundamentals

14 min

Ch 2FREE

Evolution of Marketing Thought

11 min

Ch 3

The Marketing Environment

10 min

Unlock all chapters — plans from $8/mo

See Plans

Ch 4

Strategic Planning and Analysis

13 min

Ch 5

Marketing Planning and Performance Measurement

14 min

Ch 6

Consumer Buying Behavior

10 min

Ch 7

Influences on the Consumer

13 min

Ch 8

Consumer Decision Making and Ethics

12 min

Ch 9

Business-to-Business Markets

11 min

Ch 10

B2B Buying Process and Behavior

16 min

Ch 11

Market Segmentation

15 min

Ch 12

Advanced Segmentation and Targeting

14 min

Ch 13

Positioning and Differentiation

16 min

Ch 14

Marketing Research

14 min

Ch 15

Customer Relationship Management

14 min

Ch 16

Global Marketing Environment and Entry

17 min

Ch 17

Cultural and Sociodemographic Dynamics

14 min

Ch 18

Product and Brand Management

13 min

Ch 19

New Product Development

16 min

Ch 20

Services Marketing

16 min

Ch 21

Pricing Strategies and Tactics

18 min

Ch 22

Integrated Marketing Communications

19 min

Ch 23

Personal Selling, Direct and Digital Marketing

15 min

Ch 24

Distribution and Supply Chain Management

17 min

Ch 25

Ethical and Sustainable Marketing

14 min