COURSE·MKTG3007

Retail Management

Marketing

24 Chapters

Offered in

MarketingMKTG3007electiveAll streams

Chapters

Ch 1FREE

Introduction to Retailing

13 min

Ch 2FREE

Store-Based Retail Formats

13 min

Ch 3

Non-Store Retailing and Ownership Structures

15 min

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Ch 4

The Consumer Buying Process

15 min

Ch 5

Psychological and Social Influences on Shopping Behavior

14 min

Ch 6

Market Segmentation and Targeting

15 min

Ch 7

Building Competitive Advantage in Retailing

15 min

Ch 8

Strategic Planning and Corporate Social Responsibility

14 min

Ch 9

Financial Performance and Profitability Analysis

14 min

Ch 10

Retail Location and Site Selection

14 min

Ch 11

Merchandise Assortment Planning and Category Management

17 min

Ch 12

Merchandise Buying and Inventory Control

15 min

Ch 13

Pricing Strategies and Revenue Management

15 min

Ch 14

Supply Chain Management and Logistics

15 min

Ch 15

Store Design, Layout, and Visual Presentation

12 min

Ch 16

Service Quality and Customer Experience Management

17 min

Ch 17

Customer Relationship Management and Loyalty

16 min

Ch 18

Digital Retailing and E-commerce

16 min

Ch 19

Omnichannel Integration and Cross-Channel Challenges

14 min

Ch 20

Retail Communication and Promotion Mix

15 min

Ch 21

Human Resource Management and Retail Careers

15 min

Ch 22

Data Analytics and Technology in Retailing

16 min

Ch 23

Legal and Ethical Issues in Retailing

14 min

Ch 24

Global Retailing and International Expansion

14 min