COURSE·MKTG3009

Sports Marketing

Marketing

20 Chapters

Offered in

MarketingMKTG3009electiveBrand Management & Communications

Chapters

Ch 1FREE

Foundations of Sports Marketing

12 min

Ch 2FREE

History and Growth of the Sports Industry

19 min

Ch 3

Fan Psychology and Consumption Motives

13 min

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Ch 4

Fan Identification and Involvement

13 min

Ch 5

Strategic Marketing Planning

15 min

Ch 6

Market Segmentation and Target Marketing

14 min

Ch 7

Brand Identity and Equity

12 min

Ch 8

Brand Extension and Management

14 min

Ch 9

Product Strategy and Management

15 min

Ch 10

Experiential Marketing and Fan Engagement

18 min

Ch 11

Integrated Marketing Communications Planning

15 min

Ch 12

Advertising, Sales Promotion, and Public Relations

17 min

Ch 13

Digital and Social Media Marketing

12 min

Ch 14

Sponsorship Marketing Fundamentals

18 min

Ch 15

Sponsorship Activation and Evaluation

14 min

Ch 16

Ticket Pricing and Revenue Management

15 min

Ch 17

Service Quality and the Fan Experience

16 min

Ch 18

Marketing Performance and Analytics

16 min

Ch 19

Career Preparation in Sports Marketing

14 min

Ch 20

Corporate Social Responsibility and Ethical Branding

16 min