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Price Discrimination and Surplus Extraction — Managerial Economics & Business Strategy — Kynotic Academy
Ch 18
Price Discrimination and Surplus Extraction
13 min
Imagine you run a small concert venue. Some fans would pay 40. If you charge a single price, you either leave money on the table from the superfans or price out the casual listeners. This chapter shows how firms can design pricing strategies to capture more of that hidden willingness to pay — without driving customers away.