COURSE·MKTG2001

Managerial Economics & Business Strategy

Economics & Business Foundations

25 Chapters

Offered in

MarketingMKTG2001coreAll streams
Business Administration & ManagementBAM4001coreAll streams

Chapters

Ch 1FREE

The Economic Way of Thinking

10 min

Ch 2FREE

Marginal and Investment Analysis

16 min

Ch 3

Data-Driven Decision Making with Regression

16 min

Unlock all chapters — plans from $8/mo

See Plans

Ch 4

Demand, Supply, and Market Surplus

12 min

Ch 5

Government Intervention and Comparative Statics

13 min

Ch 6

Elasticity of Demand

15 min

Ch 7

Demand Estimation and Forecasting

13 min

Ch 8

Consumer Preferences and Choice

15 min

Ch 9

Applications of Consumer Theory

15 min

Ch 10

Production and Short‑Run Costs

21 min

Ch 11

Long‑Run Production and Cost Analysis

15 min

Ch 12

The Competitive Market Model

13 min

Ch 13

Monopoly and Market Power

15 min

Ch 14

Monopolistic Competition and Product Differentiation

16 min

Ch 15

Oligopoly Models

14 min

Ch 16

Game Theory Simultaneous and Repeated Interaction

16 min

Ch 17

Sequential Games and Strategic Entry

14 min

Ch 18

Price Discrimination and Surplus Extraction

13 min

Ch 19

Advanced Pricing Strategies

16 min

Ch 20

Decisions under Uncertainty and Risk

16 min

Ch 21

Asymmetric Information and Market Responses

13 min

Ch 22

Auctions Design and Bidding Strategy

16 min

Ch 23

Firm Boundaries and Vertical Integration

16 min

Ch 24

Managerial Incentives and Compensation

13 min

Ch 25

Public Policy, Antitrust, and Regulation

12 min