Imagine you’re planning your company’s budget for next year. You need a realistic guess of how many units you’ll sell, not just a wish. Guess too high, and you rent too much warehouse space and tie up cash. Guess too low, and customers face empty shelves and you lose revenue. In this chapter, we’ll look at a few practical, widely used ways to make reasonable sales forecasts — using expert judgment, simple math, or your sales pipeline. No crystal ball needed.