COURSE·MKTG2004

Marketing Metrics

Marketing

15 Chapters

Offered in

MarketingMKTG2004coreMarketing Analytics

Chapters

Ch 1FREE

Measuring Customer Satisfaction and Perceptions

12 min

Ch 2FREE

Customer Lifetime Value and Retention Management

13 min

Ch 3

Brand Equity, Market Position, and Territory Potential

15 min

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Ch 4

Financial Analysis for Marketing Decisions

12 min

Ch 5

Pricing Approaches and Demand Sensitivity

12 min

Ch 6

Distribution Channel Economics and Partner Evaluation

19 min

Ch 7

Retail Metrics and Store Location Analysis

15 min

Ch 8

Sales Resource Planning and Target Development

15 min

Ch 9

Sales Forecasting Techniques

13 min

Ch 10

Sales Performance Evaluation Systems

13 min

Ch 11

Product Portfolio and Customer Value Analysis

12 min

Ch 12

New Product Forecasting and Assumption Testing

15 min

Ch 13

Media Planning Metrics and Agency Compensation

16 min

Ch 14

Digital Marketing and Paid Media Analytics

16 min

Ch 15

Web Analytics and Conversion Optimization

12 min